About us


Marketing strategies maven Valerie Camarda, Marketing Sense. “Our company focuses on practical marketing methods,” explains Valerie Camarda, principal of Marketing Sense. “What we learn in school is theory and that’s important. But in today’s competitive marketplace, none of us has time to philosophize about theory.”     • Valerie developed her own marketing moxie through many years of varied experience. Over the past 20 years, she has done it all. Market Research. Advertising. Public Relations. Marketing Communications. Special Events Planning. Consulting. Teaching. Training. Volunteering. Business Ownership. Entrepreneurship.     •  “I’m very passionate about marketing,” she declares. “My clients know that I care about them. I take the time to listen to them and if necessary, educate them.”     •  As a third-generation entrepreneur, Valerie has special insight into how entrepreneurs think and what they need. “Being an entrepreneur means being a risk-taker. But I believe in pursuing calculated and educated risks,” she emphasizes.     •  “So often entrepreneurs don’t have the time to do their homework and understand their customers or their competition. That’s where Marketing Sense comes in. We provide the marketing information and skills they need.     •  In addition to heading up Marketing Sense, Ms.Camarda finds time to teach marketing classes for entrepreneurs.     •  She has also served as the chair of the marketing communications committee for the San Francisco Chapter of the American Marketing Association and has held leadership positions with the San Francisco Chamber of Commerce, and was a member of the Board of Directors for the nonprofit Rebuilding Together (formerly Christmas in April) and the San Francisco Bay Area Chapter of the National Association of Women Business Owners (NAWBO). She recently co-formed A Good Deed Tea, a non-profit that raises money for women’s charities around the world.

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“I can very highly recommend Valerie Camarda as an extraordinarily competent marketing consultant. I have known and worked with her since 1997. She has not let me down ever. She is thorough, organized and very timely. I have always been very pleased with the marketing materials she has produced.” Molly Fleischman, President, Fleischman Field Research

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Cherie Carter, Graphic / Communication Design. Cherie has extensive corporate, financial, healthcare and non-profit business-design / production experience – all things print  as well as logos, WordPress sites and very specialized solutions such as creating a branding iron for a retiring bank CEO-cum-rancher. • Her design solutions are crafted to strategically and creatively promote company brands. • Easy to work with, she’s all about being part of the creative team. • Cherie’s received design awards including some from her clients.

Dale Lee, Graphic Design. Dale has over 20 years of experience in all aspects of graphic design. • A multi-award winner whose designs have been successful in garnering attention and sales of his client’s products and services.

Gary Block, Graphic Design. Gary is an accomplished graphic designer with a critical eye for detail. With over 20 years of experience he responds to every client’s pressure and deadline with a cool head and a calm approach. The result is outstanding quality in the finished product. • Gary helps to turn visual communications into powerful marketing solutions.

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“Valerie Camarda has helped my placement agency develop critical marketing strategies with ease. She has a “can-do-it” personality that proved to be contagious. With her experience, maturity, motivation, and professionalism, Valerie was able to grasp my marketing concerns. Warm, knowledgeable, and fun, she made marketing a bit easier, and left me with ideas to grow on!” Paige Lark, Vet Tech Relief Placement Agency

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