Marketing Resources

 
Competent - is that the word you would use to describe your marketing efforts?
Competency is over-rated.
      Competent people have a predictable process for solving problems and they solve problems the same way every time.
      Competent people are threatened by change, risk and innovation because they prefer the safety of the status quo.
If your marketing efforts are merely competent, here are some resources to help you set your goals a tad higher.
 

Five essential marketing books that should be on the bookshelves of every entrepreneur:
      Permission Marketing, by Seth Godin
    Guerrilla Marketing, by J. Conrad Levinson
    Positioning, by Jack Trout and Al Ries
    Shameless Marketing for Brazen Hussies, by Marilyn Ross
    The Brand Strategy Book, by Joe Marconi
  Useful Web sites:
 

    www.entrepreneur.com
    www.inc.com
    www.bplans.com
  Associations:
 

    American Marketing Association