Valerie developed her own marketing moxie through many years of varied experience. Over the past 20 years, she has done it all. Market Research. Advertising. Public Relations. Marketing Communications. Special Events Planning. Consulting. Teaching. Training. Volunteering. Business Ownership. Entrepreneurship.

"I'm very passionate about marketing," she declares. "My clients sense that I care about them. I take the time to listen to them and educate them."

As a third-generation entrepreneur, Valerie has special insight into how entrepreneurs think and what they need. "Being an entrepreneur means being a risk-taker. But I believe in pursuing calculated and educated risks," she emphasizes.

"So often entrepreneurs don't have the time to do their homework and understand their customers or their competition. That's where Marketing Sense comes in. We provide the marketing information and skills they need."

In addition to heading up Marketing Sense, Ms. Camarda finds time to teach marketing classes for entrepreneurs.

She has also served as the chair of the marketing communications committee for the San Francisco Chapter of the American Marketing Association and has held leadership positions with the San Francisco Chamber of Commerce, and was a member of the Board of Directors for the nonprofit Rebuilding Together (formerly Christmas in April) and the San Francisco Bay Area Chapter of the National Association of Women Business Owners (NAWBO). She recently co-formed A Good Deed Tea, a non-profit that raises money for women's charities around the world.