Marketing Resources

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It’s always a good idea to keep up with the latest marketing thought leaders in business. Here are five essential marketing books that should be on the bookshelves of every entrepreneur:

Permission Marketing by Seth Godin  •  Guerrilla Marketing by J. Conrad Levinson  •  Positioning: The Battle for Your Mind by Al Ries and Jack Trout  •  Shameless Marketing for Brazen Hussies by Marilyn Ross  •  The Brand Marketing Book by Joe Marconi

USEFUL WEBSITES:   www.entrepreneur.com   •   www.inc.com   •   www.bplans.com

ASSOCIATIONS:   American Marketing Association

ARTICLES OF INTEREST: Retail SOS: Quick Marketing & Merchandising Tips for Your Retail Business • Working Effectively with the Media   •   Perfect Your Elevator Pitch   •   The 12 Most Persuasive Words in the English Language

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“Creative, progressive, intelligent, and fun are a few of the words that describe Valerie Camarda, the principal of Marketing Sense. Her firm has been a rich resource as the JuarezGroup was looking to create a marketing strategy from nuts to bolts. It is evident that Valerie Camarda knows all aspects of marketing and goes above and beyond in helping her clients develop an image and marketing approach, which leads to successful results. As a small business, having a firm like Marketing Sense that I can continually count on to keep me current on marketing trends and the best way to market my company is truly invaluable!” Gloria Juarez, Principal, JuarezGroup

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